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Seller Resources

4 STEPS TO OPTIMIZE YOUR SELL

MARKETING STRATEGY

PRELIMINARY

1. Accurate evaluation and comparative market analysis of the property (CMA).

2. Pricing strategy and targeted advertising campaign to be presented to client.

3. Arrange for high resolution images and virtual tour when appropriate.

FOLLOW UP

1 Coordinate all showings and follow up with potential buyers.

2 Weekly reports of showing to seller.

3 Comprehensive evaluation of results.

4 Continue activities or propose changes.

5 Presentation of all offers.

CLOSING

1 Verify financial qualifications of buyers.

2 Conduct negotiation with buyers.

3 Coordinate inspections and appraisals.

4 Supervise contracts and other legal documents.

5 Prepare for and attend closing.

EXECUTION

1 Input property in the MLS ensuring the immediate distribution to the entire broker community.

2 Production of high quality marketing products designed to highlight property’s main and best features:

a Postcards for direct mail campaigns.

b Property brochure for selected clients and brokers.

c e-campaigns to target brokers and internal distribution programs.

3 Print, web and social media exposure according to campaign.

4 Present property in office and marketing meetings.

5 Preparation for showing suggestions to highlight features of the property.

6 Hold Open Houses and Broker’s Open according to campaign.

7 Promote relationships with brokers in the area.

OPTIMIZE YOUR SELL

PROPERTY MARKETING STRATEGY

Marketing your property is our top priority. We pride ourselves on creating custom strategies for every property. With ten thousand international buyers, we are experts in making our tools – market reports, magazine ads, editorials, and direct mailers – work for you. Let us be your expert.

MARKET ANALYSIS

Accurately gauging the market is essential to real estate success. THE POLER TEAM offers an accurate evaluation and comparative market analysis, or CMA, of the property. When analyzing the information not only for the home, but also the surrounding area, we present a suggested price to ensure your investment is sound.

PROFESSIONAL PHOTOGRAPHY

Any picture is worth a thousand words, but the right picture can sell homes to millions. THE POLER TEAM’s pricing strategy incorporates professional photography to create the perfect targeted advertising campaign. Expect high-resolution images and a 360° experience to be arranged when appropriate.

REALTOR.COM SHOWCASE

THE POLER TEAM optimizes opportunities for local and international clients via Realtor.com. Using the world’s  top real estate website, our internet resources allow agents to showcase listings with photos, videos, open house ads, school and neighborhood information, and much more.

WEBSITE REACH

Our digital marketing is searchable from any device on the finest mediums. Impressive website reach begins with thoroughly vetted sites for properties. Every one of our listings is featured on our website and partnered ones to maximize impressions.

EMAIL CAMPAIGN

Gaining the most exposure for your property is the most important priority. With that intention, we send new listings, featured properties, open houses and price reductions to the Miami-Dade and Broward broker community every week. Let our reach lead to your success.

PROPERTY BROCHURE

Successful real estate marketing begins with a beautiful picture and a carefully crafted story. THE POLER TEAM’s property brochures not only marry the two components of property selling into a powerhouse for luxury residences and commercial developments; they so build heightened awareness to close sales effortlessly.

SOCIAL MEDIA

In today’s world we have everyday more ways to communicate and to get our message across. Facebook, Instagram, Linkedin, You Tube, Pinterst among the best know, allow us to expose your property to more users and consumers.

PROPERTY SHOWCASE MAGAZINE

All listings are promoted and featured in our Optimar and The Poler Team Showcase, we distribute them to our own database digitally and we direct mail it to selected address from Broward and Miami Dade.